clarity. action. results.
I help brands cut through the noise, move with purpose, and achieve outcomes that matter.
About me
I'm Jennifer Hess, a senior marketing leader and brand strategist with more than 14 years of experience building, evolving, and elevating global brands. My career spans the luxury beauty, fashion, and health sectors—across both B2B and B2C—where I’ve helped companies sharpen their brand identity, optimize their marketing performance, and deliver measurable business growth.
Originally from the United States and now based in Zurich, Switzerland, I bring a uniquely international perspective shaped by global roles in New York City, Miami, and Europe. I’m known for quickly integrating into diverse teams, navigating complex cross-functional environments, and delivering clear, strategic direction that drives results.
What I Do
I partner with businesses—especially growing or founder-led brands—to help them establish clarity, consistency, and momentum in their marketing. My work includes:
Brand Strategy & Positioning
Integrated 360° Marketing Planning
Digital Strategy & Social Media Development
Content & Creative Direction
Product & Launch Strategy
Customer Experience & Loyalty Initiatives
Event, Campaign & Project Management
I’ve worked with leading global organizations such as Procter & Gamble, LVMH, L’Oréal Professionnel, Nobel Biocare, and boutique high-end brands—most recently serving as Head of Marketing for Thylie, a luxury, women-owned fashion label.
My Journey & What Inspires Me
My career began in fast-paced corporate environments, where I spent over a decade shaping brand strategy and leading marketing initiatives for world-renowned companies. After becoming a mother to two children, I took time away from my professional life to focus on my family—a decision that brought clarity and renewed purpose to my work.
Returning to the industry, I relaunched my consulting career with a focus on partnering with brands that value strategic thinking, collaborative leadership, and authentic storytelling. Today, I combine corporate-level expertise with hands-on, entrepreneurial execution to help businesses grow in a way that is both thoughtful and sustainable.
Outside of work, I’m passionate about fitness, cooking, and music—interests that keep me energized, balanced, and creatively inspired. These parts of my life influence the way I lead projects, collaborate with clients, and bring fresh perspective to every challenge.
Our Services
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I help businesses build a strong and authentic foundation for growth. Together, we define your brand positioning, target audience, messaging, and long-term marketing direction.
Deliverables include: brand identity development, messaging frameworks, audience insights, competitive analysis, and brand voice guidelines. -
I create clear, actionable plans that align your business goals with effective marketing execution.
Deliverables include: 360° marketing plans, annual or quarterly strategy roadmaps, channel strategy, KPIs, and performance frameworks.
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I guide the creative process to ensure your visual and verbal identity is cohesive, compelling, and aligned with your brand.
Deliverables include: creative direction, photoshoot production, storytelling development, email & website content planning, and asset creation guidance. -
From defining your digital voice to building a cohesive presence across platforms, I help you develop strategies that drive engagement, growth, and conversion.
Deliverables include: social media strategy, content calendars, campaign concepts, platform positioning, and performance optimization. -
I support brands through critical launch moments—creating go-to-market plans that position your product for success.
Deliverables include: launch playbooks, messaging frameworks, asset toolkits, campaign planning, and cross-functional coordination. -
Whether you need support for a launch, a campaign, or a key initiative, I provide experienced project leadership to bring your vision to life—on time and with precision.
Deliverables include: cross-functional management, workflows, timelines, vendor coordination, and end-to-end project oversight.
About our logo
A Möbius strip is a one-sided surface without boundaries—twist a strip of paper and connect the ends, and you create a shape that has no separate sides, only one continuous surface. It's a rare Euclidean representation of the infinite.
My father built his consulting practice on this principle, reflecting his determination and conviction to always be on the same side as his clients. The spiral in my logo pays homage to his legacy and the values that have shaped me. I carry forward this same commitment to partnership and collaboration with every client I have the privilege to serve.